When your whole job is to make things look good, it can be hard to break certain habits. As a DP, I'm almost always asked to make a project look better than its budget; to achieve the maximum production value from the minimum resources. But every project is different and every project demands its own unique treatment. Once in a while a project comes along that requires me to put aside that entire way of thinking.
This music video for the song "Americanarama" by Canadian band Hollerado was something I shot over the summer that was released on YouTube last week:
Within a day of being posted online, it almost instantly became the most-watched (and most talked about) thing I have ever shot. And yet, from a cinematography standpoint, it's also one of the simplest things I've ever shot.